{"title":"Target Japan Launch Sept 2026","description":"\u003cp\u003eTarget Japan Launch Sept 2026\u003c\/p\u003e","products":[{"product_id":"target-japan-paul-lim-the-legend-g10-90-tungsten-swiss-point-steel-tip-dart-set","title":"Target Japan Paul Lim The Legend G10 90% Tungsten Swiss Point Steel Tip Dart Set","description":"\u003cp class=\"MsoNormal\"\u003eInspired by Equestrian Elegance\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis generation takes inspiration from the refined details found in horse gear, especially bridle hardware, circular buckles, and strap fittings around the horse’s head.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese classic elements are reinterpreted through precision milling on the barrel, giving the design a sense of dignity, restraint, and luxury. The result feels both sporting and sophisticated, like a gentleman’s accessory crafted with purpose.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA Tribute to Red Rum\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe package design pays tribute to the legendary racehorse Red Rum.A multiple Grand National champion, Red Rum became a symbol of endurance, toughness, and legendary status, with an influence that extended even into pop culture.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThat spirit connects naturally with Paul Lim - a true legend who remains competitive and full of class through the years, continuing to perform on the big stage with composure and strength.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eLike Red Rum, Paul Lim represents a kind of greatness that endures.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eClassic Front Tapered Shape\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eLEGEND GEN 10 uses a classic front tapered profile, one of the most iconic shapes in Paul Lim’s signature series.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWell known for its excellent controllability, this shape offers a natural, familiar feel in the hand, helping players find rhythm quickly while maintaining smooth and confident release.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRefined Grip Architecture\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe grip design is carefully divided to support both rear and front grippers, with each section offering a slightly different feel.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe rear section is filled with vertically arranged 3D rectangular cuts. These are not ordinary flat square cuts - instead, each cut rises like a truncated pyramid, creating multiple angled surfaces for the fingers to catch.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis structure produces rich tactile feedback and strong grip from multiple directions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe spacing between each cut was carefully tuned by Paul Lim himself — not too dense, not too wide — to create just the right amount of touch and control.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the centre, a precision-milled metal plate featuring Paul Lim’s laser signature adds a classy focal point while also introducing a subtle polygonal grip feel to the transition zone.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe front section uses similar rectangular cuts, but arranged more densely and in a more horizontal direction. This creates a slightly milder touch than the rear, while still providing enough grip for players who hold further forward.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTogether, these rectangular cuts provide dependable all-direction anti-slip performance, ensuring that whether you grip at the back or at the front, the barrel remains secure and responsive.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePVD Silica Coating – Quiet Luxury\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe barrel is finished in PVD Silica, one of Target’s most high-end and refined coatings. Elegant, durable, and understated, it brings a calm metallic tone that perfectly suits the concept of a gentleman’s dart.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt is not flashy - it is deliberate, composed, and sophisticated, just like Paul Lim himself.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA Collector’s Piece with True Character\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWith its equestrian inspiration, Red Rum tribute, carefully engineered rectangular grip, and Paul Lim signature plate, LEGEND GEN 10 is more than just the next model in the series.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt is a celebration of class, legacy, and enduring competitiveness. A dart for the gentleman. A design shaped by sport, heritage, and one of the game’s true legends.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAll-New Multi-Functional Point Guard\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-Functional Design:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned not only to protect your dart tips, but also to serve as a dart stand.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe back of the Point Guard features two designated holes that allow it to be effortlessly transformed into a stable dart stand using two soft tips. This lets you display your full setup with style and stability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditionally, the top can securely hold extra soft tips or K-FLEX, making it a practical companion for matches and travel alike.\u003cspan style=\"mso-spacerun: yes;\"\u003e   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExclusive Signature Series Tin Can\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe brand-new Signature Series tin can is introduced, with CHARIS Gen5 being the second barrel to feature this premium packaging.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHigh-end design, adding extra value to the overall experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-functional – can be repurposed for convenient storage of accessories and darts.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe tin itself is beautifully crafted, proudly showcasing the Target Sports Japan brand with a sleek and sophisticated look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAvailable in the following weights – 23g, 25g\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDimensions:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.0mm x 50mm (23g)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.25mm x 50mm (25g)\u003c\/p\u003e","brand":"Target Japan","offers":[{"title":"23g","offer_id":55287948673353,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"25g","offer_id":55287948706121,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3592\/6601\/files\/MAINWEB_68db2838-6a6d-43e1-960a-be1c18ff20dd.jpg?v=1789050156"},{"product_id":"target-japan-mitsumasa-hoshino-pyro-g12-90-tungsten-swiss-point-steel-tip-dart-set","title":"Target Japan Mitsumasa Hoshino Pyro G12 90% Tungsten Swiss Point Steel Tip Dart Set","description":"\u003cp class=\"MsoNormal\"\u003eThe 12th generation of the PYRO series takes its inspiration from the explosive image of a fire-splitting motorcycle charging at full speed.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFast, aggressive, and full of impact, PYRO GEN 12 captures the energy of acceleration, machine power, and burning momentum — all qualities that perfectly match Mitsumasa Hoshino’s fierce and dynamic style.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTorpedo Shape – Maximum Forward Thrust\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePYRO GEN 12 uses a torpedo-shaped profile with its center of gravity placed toward the front, creating powerful forward thrust and a strong sense of drive through the throw.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis shape is ideal for players who want a quick acceleration, direct penetration into the board and a bold, attacking feel with minimal hesitation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFront Section – High-Speed Exhaust Flame Milling\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe front section is inspired by the exhaust flames of a motorcycle at full speed.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese sharply milled flame patterns bring a fierce visual identity to the barrel, expressing motion, heat, and raw energy.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMore importantly, these flame cuts provide very strong grip and clear finger feedback.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis is the first PYRO model to feature such pronounced front-end milling, making it especially exciting for front grippers who love torpedo-shaped barrels.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt gives the front of the barrel a much more active and functional role — aggressive in appearance, and highly effective in use.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMiddle \u0026amp; Rear Grip – Engine-Inspired Mechanical Control\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe middle and rear sections draw inspiration from the cylinder head and mechanical structure of a high-performance motorcycle engine.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe centre section reflects the engineered precision of a cylinder head, adding a technical, mechanical character to the design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe rear section combines alternating delta cuts and polygonal rings, creating a grip that feels unique, clear, and highly recognizable in the fingers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis rear grip is obvious enough to provide confidence and control, but not so strong that it interferes with finger release.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe grip intensity has been carefully tuned by Hoshino himself, balancing security and smoothness for a more controlled, repeatable throw.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePVD Black Finish – Cool, Sharp, and Modern\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe barrel is finished in a premium PVD Black coating, giving PYRO GEN 12 a look that is cool, stylish, and purposeful.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAll-New Multi-Functional Point Guard\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-Functional Design:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned not only to protect your dart tips, but also to serve as a dart stand.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe back of the Point Guard features two designated holes that allow it to be effortlessly transformed into a stable dart stand using two soft tips. This lets you display your full setup with style and stability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditionally, the top can securely hold extra soft tips or K-FLEX, making it a practical companion for matches and travel alike.\u003cspan style=\"mso-spacerun: yes;\"\u003e   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExclusive Signature Series Tin Can\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe brand-new Signature Series tin can is introduced, with CHARIS Gen5 being the second barrel to feature this premium packaging.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHigh-end design, adding extra value to the overall experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-functional – can be repurposed for convenient storage of accessories and darts.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe tin itself is beautifully crafted, proudly showcasing the Target Sports Japan brand with a sleek and sophisticated look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAvailable in the following weights – 23g, 25g\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDimensions:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.45mm x 50mm (23g)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.7mm x 50mm (25g)\u003c\/p\u003e","brand":"Target Japan","offers":[{"title":"23g","offer_id":55287948771657,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"25g","offer_id":55287948804425,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3592\/6601\/files\/MAIN_375f15a8-0a0a-41dc-ac40-92cb4d0229bf.jpg?v=1789050551"},{"product_id":"target-japan-toru-suzuki-sereno-g3-90-tungsten-swiss-point-steel-tip-dart-set","title":"Target Japan Toru Suzuki Sereno G3 90% Tungsten Swiss Point Steel Tip Dart Set","description":"\u003cp class=\"MsoNormal\"\u003eDeveloped with Toru Suzuki, SERENO GEN 3 takes its inspiration from the majestic Andes Mountains of Peru - a tribute to Toru’s unique Peruvian heritage and the calm strength that defines both his character and this barrel.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe concept of SERENO is rooted in serenity: quiet, composed, and powerful from within.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eLike the Andes themselves, this model expresses a beauty that feels both grand and peaceful - solid, elegant, and enduring.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eNew Scallop Shape – Locked-In Confidence\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSERENO GEN 3 introduces a new scallop-shaped profile, designed to create a prominent groove at the rear grip zone.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis shape helps players:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003elock the fingers and barrel into position more naturally\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eachieve a more repeatable grip every time\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003etransfer swing power more efficiently into forward flight\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe result is a barrel that feels especially easy to throw for rear grippers, offering both security and smooth power delivery.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMiddle Section – Snowflake-Inspired Elegance\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe middle section is decorated with beautifully crafted grooves inspired by snowflakes - a nod to the icy peaks of the Andes.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese cuts do more than add visual beauty.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThey also provide additional grip texture and tactile feedback, enhancing both the identity and performance of the barrel.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFront Section – Deep Ring Cuts for Added Control\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the front, the barrel features densely arranged deep ring cuts, giving extra feedback and grip support for players whose fingers come into contact with this area.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis detail adds another level of control without disrupting the clean overall flow of the design.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSignature Blue Coating – A Consistent Identity\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe barrel is finished with Target’s signature decorative blue coating, a color that perfectly answers the Andes-inspired theme while maintaining the visual consistency of the SERENO series.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCool, vivid, and refined, this blue tone echoes the freshness of mountain air and the icy beauty of high-altitude peaks, giving the barrel a clear and distinctive presence.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA Calm Force in the Hand\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSERENO GEN 3 combines a distinctive new scallop grip, elegant snow-inspired detailing, practical front-end control, and Target’s signature blue finish into a barrel that feels stable, composed, and confidently balanced.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAll-New Multi-Functional Point Guard\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-Functional Design:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned not only to protect your dart tips, but also to serve as a dart stand.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe back of the Point Guard features two designated holes that allow it to be effortlessly transformed into a stable dart stand using two soft tips. This lets you display your full setup with style and stability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAdditionally, the top can securely hold extra soft tips or K-FLEX, making it a practical companion for matches and travel alike.\u003cspan style=\"mso-spacerun: yes;\"\u003e   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExclusive Signature Series Tin Can\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe brand-new Signature Series tin can is introduced, with CHARIS Gen5 being the second barrel to feature this premium packaging.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHigh-end design, adding extra value to the overall experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMulti-functional – can be repurposed for convenient storage of accessories and darts.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe tin itself is beautifully crafted, proudly showcasing the Target Sports Japan brand with a sleek and sophisticated look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAvailable in the following weights – 22g, 24g\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDimensions:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.5mm x 47mm (22g)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7.5mm x 50mm (24g)\u003c\/p\u003e","brand":"Target Japan","offers":[{"title":"22g","offer_id":55287948837193,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"24g","offer_id":55287948869961,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3592\/6601\/files\/MAIN_7ffa2076-8b78-4584-8077-3de6be3564ea.jpg?v=1789050694"},{"product_id":"target-japan-mayuko-morito-mayo-g8-90-tungsten-swiss-point-steel-tip-dart-set","title":"Target Japan Mayuko Morito Mayo G8 90% Tungsten Swiss Point Steel Tip Dart Set","description":"\u003cp class=\"MsoNormal\"\u003eMAYO G8 – A Vibrant New Spin of MAYO\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCreated with the beloved darts idol Mayuko Morita, who is also an active professional poker player, MAYO G8 brings the series into its most vibrant and creative generation yet.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBright, playful, and full of personality, this new model takes inspiration from the colorful excitement of a slot machine - perfectly matching Mayuko’s lively charm and stylish presence.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBarrel Shape – Classic Torpedo, Fast and Easy to Use\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMAYO G8 adopts a classic torpedo shape, giving the barrel a speedy, direct, and easy-to-throw character.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSlot Machine-Inspired Design – Playful, Bold, Full of Joy\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe front section of the barrel is the visual highlight of MAYO G8.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt features three rows of rotating square motifs, inspired by the spinning reels of a slot machine. Within these square details are cute and playful symbols such as cat paws, lightning bolts, and smiling icons, creating a design that feels energetic, cheerful, and unmistakably fun.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThese precision-milled details are not only decorative - they also provide clear and noticeable tactile feedback, giving the fingers a unique touch sensation and helping players recognize position with confidence.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRear Grip – Classic Shark Cuts with a Lively Twist\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the rear, MAYO G8 retains the classic shark cut grip that provides strong anti-slip performance and a firm, reliable hold.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTo match the playful overall theme, dot decorations are milled into the shark cuts, adding extra visual rhythm and liveliness without compromising grip performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePVD Purple Coating – Bright, Energetic, and Full of Impact\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe barrel is finished in a striking PVD Purple coating, with a rich purple surface contrasted by gold accents revealed inside the grooves.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis combination creates a look that is both high-end and vibrant, giving the barrel a lively sense of depth, brilliance, and refined presence - 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